Benedict Fraser's profile

Hawk-Eye Innovations

This layout became the template that won Hawk-Eye the tenders for at excluslmost every VAR contract around the world, as see here for the UEFA Champions League, but not excluding the FIFA World Cup, Premier League, Serie A, La Liga, Chinese Super League, CONMEBOL Cup and many more. It conveys complex technical information, in a simple easy-to-read design. It's use of hierarchy, both in order of pages and within the page itself, conveys the key information in a modular "top-to-bottom level" layout so both an executive or a technician could derive the required information. (Role: Publication Designer/ Graphic Designer)
This video was created to convey the sheer volume of work that is done at Hawk-Eye, while neatly tying inane categorising Hawk-Eye's key products from Officiating, Broadcast Enhancement, Bespoke R&D, SMART Production and Digital, into one overarching video to combat the opinion that Hawk-Eye only worked in tennis and cricket. This video, displayed on Hawk-Eye's homepage, successfully achieved the goal of positioning Hawk-Eye as global leading sports technology company whilst also showcasing its products. (Role: Art Director/ Editor)

Below are examples of environmental designs for Hawk-Eye technology & recruitment fairs (some with bigger budgets than others!). These were vital to the recruitment of talented individuals, perhaps the most important part of any business. (Role: Graphic Designer/ Art Director)
This simple vox-pop style recruitment video effectively achieved it's remit of conveying Hawk-Eye's company values and culture. Displayed on the company's careers page and published on its social channels, it attracted a considerable rise in applications. (Role: Art Director/ Editor)

https://www.hawkeyeinnovations.com/careers
An early animation of mine (on little time!) this explanation video communicates how succinct method of broadcast delivery method is achieved through a process called dynamic streaming. (Role: Art Director/ Animator)
Hawk-Eye Innovations
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Hawk-Eye Innovations

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